About the Brand
Toyota Motor Corporation was founded in 1937 in Aichi Prefecture and has grown into one of the world's largest automakers with its "Quality First" philosophy. As a pioneer of hybrid technology, Toyota introduced the Prius and continues to lead the industry in fuel efficiency and environmental performance. Toyota dominates domestic sales across every category — from kei cars to minivans, SUVs and commercial vehicles. In the used car market, Toyota's high parts availability and well-established service know-how mean you can drive with confidence for years to come.