About the Brand
Porsche was established by Ferdinand Porsche in 1931 and launched its first sports car, the 356, in 1948. It has reigned at the pinnacle of the sports-car world ever since. The 911 has maintained its rear-engine, rear-wheel-drive layout for over 70 years, making it one of the most successful sports cars in history. More recently, SUVs like the Cayenne and Macan have been hugely successful, bolstering the brand's profitability. Used Porsches depreciate gently, and well-maintained examples can retain strong asset value.
