About the Brand
Audi was founded in 1909 by August Horch, and its four-ring emblem represents the merger of four predecessor companies (Audi, DKW, Horch and Wanderer). In the 1980s, Audi proved the supremacy of its quattro AWD system in the World Rally Championship. Under the slogan "Vorsprung durch Technik" (Advancement through Technology), Audi continues to innovate. The Virtual Cockpit and MMI system bring cutting-edge digital interiors that add modernity to the solid German-car image, winning strong support from younger generations.
