About the Brand
BMW was founded in Bavaria in 1916 as an aircraft-engine manufacturer and carries the brand slogan "Sheer Driving Pleasure" (Freude am Fahren). Its rear-wheel-drive-based handling excellence and the legendary inline-six "Silky Six" engine are cornerstones of automotive history. More recently, BMW has pushed into electrification with the i-Series while maintaining an uncompromising commitment to driving enjoyment. In the used market, significant depreciation from new-car prices means high-quality German engineering can be acquired at very accessible price points.
